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It’s now the country’s fourth largest carrier, with 800,000 subscribers.
Prices for service remain sky-high, but a brief respite is currently appearing as big carriers deal with what’s known as a “double cohort.” A larger-than-usual number of subscribers will see their wireless contracts expire in early June, thanks to regulations that took effect in 2013.
Although they’re not explicitly banned, three-year contracts will effectively be dead as of June 3 since carriers will no longer be able to charge device subsidies after 24 months.
The question in reviewing Wind therefore has to be: is the network good enough?
I thought I’d document my month-long test here, with a few caveats up front.
Here’s my usage profile: I live in Etobicoke, in the west end of Toronto, and I work at home.
Network speeds are slower and spottier, but they’re good enough – especially for the price.For Canadian cellphone users, it’s the best of times, it’s the worst of times.
I don’t know what the company’s service is like these days, but I opted for Wind Mobile for this test because of that bad experience.As a result, anyone who has already been on a contract for two years or more will be able to walk away with no penalties as of that date.The carriers tried to fight the application of these rules to existing contracts, but the Federal Court of Appeal last week rejected their arguments. There has perhaps never been a better time for consumers to try and negotiate a deal, or to defect to another carrier.One estimate figures the double cohort could provide opportunities for up to 4 million Canadians.It’s with this backdrop that I came to the decision to test out Wind Mobile, one of the newer wireless providers available in Ontario, Alberta and British Columbia.Wind has been operating since 2009, after winning wireless licences in a government spectrum auction geared toward encouraging new startups.