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And as was the case in previous Pew Research Center surveys of social media use, female internet users are more likely to use Instagram than men (38% vs. Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Other than this slight uptick among Facebook users, daily engagement for each of the other major social media platforms is generally similar to Pew Research Center findings from 2015.
Instagram and Twitter occupy the middle tier of social media sites in terms of the share of users who log in daily.
Linked In has long been especially popular with college graduates and high income earners, and this trend continues to hold true.
Half (50%) of online adults with college degrees are on Linked In, compared with 27% of those who have attended but not graduated from college and just 12% of those with high school degrees or less.
In addition to measuring the broad impact and meaning of social media, since 2012 the Center has also tracked the specific sites and platforms that users turn to in the course of living their social lives online.
Roughly three-quarters (76%) of Facebook users report that they visit the site daily (55% visit several times a day, and 22% visit about once per day).This represents a modest but statistically significant increase from the 70% of Facebook users who indicated that they visited the site daily in 2015.
And 35% of online adults who are employed use Linked In, compared with 17% of those who are not employed for pay.Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.Continuing a long-standing trend, women use Pinterest at much higher rates than men.Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers.Roughly six-in-ten online adults ages 18-29 (59%) use Instagram, nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%).